5.40-6.00 --> Talk by Sampath Kumar on patenting system in India
· What a patent is..
· Criteria for patenting
· Which products can be patented???
· Who can apply for patent???
· Location of patent offices in India
· Types of patent applications
· Restoration of lapsed patent
6.00-6.30 --> Talk by Keerthana on brand management
· History of branding
· Difference between product and brand
· Uses of brand in firm’s perspective
· Concepts for creating strong brand conduct
· Brand equity
· Difference between brand value and brand equity
· Brand awareness
· Brand image
· Key factors in building brand image
6.40-8.15 --> conducted LOGO Quiz in 2 rounds. Here each team is given a logo to identify which company’s logo it is.